VOTANIC
Marketing Specialist · XR / VR / AI EdTech
Building the missing marketing layer across search, website structure, demand generation, events and sales enablement.
ABOUT ME
Message craft.
Market structure.
I combine editorial sensibility with attribution thinking to turn complex products into structured, measurable marketing systems.
My agency years trained the judgment: how to find the useful tension, shape a bilingual message and carry one idea across formats. Moving in-house made the work operational. I now connect positioning with search intent, website journeys, lifecycle communication, events and sales enablement.
The through-line is not creative to marketing. It is message craft becoming market structure.
PORTRAIT / WORKING IMAGEDrop a portrait or candid working shot here
SELECTED SIGNALS
#2PRODUCT KEYWORD RANKING
5–6%BASELINE SEARCH CTR
210HIGH-VALUE EVENT LEADS
+60%CLIENT ENGAGEMENT GROWTH
WHAT I CONNECT
Creative judgment,
made operational.
01
Search & content
SEO strategy · Search intent · SEM · Editorial planning
02
Website systems
Information architecture · Messaging · CMS · GA4
03
Lifecycle & demand
EDM · Funnel design · Attribution · Event follow-up
04
Creative foundation
Bilingual copy · Campaign concepts · Creative supervision
EXPERIENCE
From agency range
to in-house ownership.
CMRS DIGITAL SOLUTIONS
Creative Supervisor / Senior Copywriter
Led bilingual creative direction, campaign development and post-campaign review for premium, finance and entertainment accounts.
WHATIF
Creative Strategist
Turned luxury brand codes into experiential concepts, consumer journeys and pitch-ready creative systems.
WEGLOW HONG KONG
Copywriter
Developed integrated ATL and O2O campaigns across retail, lifestyle, food and financial services.
SELECTED CLIENT CONTEXT
Melco Resorts & Entertainment · IFEC · Dah Sing Bank · Moët Hennessy Diageo · DFS · Christie’s Asia · Charles & Keith · Hong Kong Express · De’Longhi · Pak Fook Tofu
LANGUAGES & FOUNDATION
Cantonese · English · Mandarin
BA in Arts and Education · The University of Hong Kong, 2021