Turning complex products into clearer buyer journeys.

B2B MARKETING STRATEGIST
SEO · SEM · EDM · CONTENT · WEBSITE IA

I work across SEO, content, lifecycle communication and website strategy, combining editorial judgment with practical measurement.

VIEW B2B MARKETING WORK ABOUT MY APPROACH

#3SERP ranking for a priority product keyword

≈15%Inbound lead lift following the SEO initiative

5–6%Baseline Google Ads click-through rate

≈30%Mailchimp EDM open rate

From message craft to
market structure.

Agency copywriting built the editorial judgment: bilingual messaging, campaign thinking and creative supervision. In-house ownership expanded that judgment into search, website structure, lifecycle communication, attribution and sales enablement.

SEARCH & CONTENT
WEBSITE & MESSAGING
LIFECYCLE & DEMAND
SALES ENABLEMENT & PROOF

B2B MARKETING · SELECTED WORK

Selected B2B
marketing systems.

Selected in-house work showing how I structure buyer problems, connect channels and build the evidence needed to improve what happens next.

Rebuilding a product website around buyer proof. portfolio presentation preview

CASE / 01

01 — B2B SAAS · EDTECH · XR

Rebuilding a product website around buyer proof.

BUSINESS PROBLEMThe existing site explained products, but gave buyers limited help understanding fit, use cases or what to do next.

WHAT I OWNEDIA · Messaging · SEO structure · Conversion paths · GA4 planning

SIGNAL / OUTCOMENew buyer-led IA · SEO-aligned structure · Measurable conversion paths

IAMESSAGINGSEOGA4VENDOR MGMTCONTENT SYSTEM

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Connecting demand channels around the sales handoff. portfolio presentation preview

CASE / 02

02 — DEMAND GEN · TEAM OF ONE

Connecting demand channels around the sales handoff.

BUSINESS PROBLEMChannel activity generated attention, but source, intent and follow-up context were difficult to read together.

WHAT I OWNEDSEM · EDM · Event journey · UTM design · Sales handoff

SIGNAL / OUTCOME5–6% Google Ads CTR · ≈30% Mailchimp open rate · Clearer follow-up context

SEMEDMEVENT MGMTATTRIBUTIONVENDOR MGMTAUDIENCE SEGMENTATION

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Building proof buyers can carry into the decision. portfolio presentation preview

CASE / 03

03 — SALES ENABLEMENT · PRINT + DIGITAL

Building proof buyers can carry into the decision.

BUSINESS PROBLEMProduct claims were easier to present than to substantiate for institutional buyers and their internal stakeholders.

WHAT I OWNEDCase-study structure · Bilingual copy · Booklet production · Vendor coordination

SIGNAL / OUTCOMEOne proof structure reused across events, follow-up and website content

CASE STUDYCOPYPRODUCTIONVENDOR MGMT

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EDITORIAL & CAMPAIGN FOUNDATION

Judgment built
before the system.

Agency work trained my editorial judgment: finding the useful audience tension, shaping bilingual messages and adapting one idea across channel roles. I now apply that discipline to longer B2B buyer journeys.