Iris Chan
Marketing & Content Strategist
Editorial sensibility meets attribution thinking. Translate complex products into structured, measurable marketing systems.
VIEW SELECTED WORK ↘Agency copywriting built the editorial judgment. In-house ownership built the system thinking.
B2B TECH MARKETING PROJECTS
CASE / 0101 — B2B SAAS · EDTECH · XR
Rebuilt the site by answering one buyer question: "Has someone used this solution as well and if it works?". For risk-averse instutional buyers in education segment, website is a proof layer at point of decision and defended internally.
VIEW CASE ↗
CASE / 0202 — DEMAND GEN · TEAM OF ONE
Event → Site → SEM → EDM →Sales follow-up, with attribution designed into the system.
VIEW CASE ↗
CASE / 0303 — SALES ENABLEMENT · PRINT + DIGITAL
A bilingual sales booklet and case-study system designed to keep working after the meeting ends.
VIEW CASE ↗THE SIGNALS · PLACEHOLDER UNTIL VALIDATED
03 · INTEGRATED CAMPAIGN SHOWCASE
ATL creative, social, KOL, pop-up and offline execution — built from the same campaign thought.
SOCIAL CAMPAIGN · BILINGUAL
A travel campaign framed through the visual language of film posters.
MY ROLEConcept development · Social copy · Storyboarding
EXPLORE CAMPAIGN ↗04 · OPERATING MODEL
AI supports the operating layer. Editorial judgment stays human.
