AGENCY WORK · 03
Pak Fook Tofu
A miniature-world idea developed at TVC level and carried into integrated campaign execution.
01
THE PRODUCT CHALLENGE
Context
The campaign needed to build awareness and differentiation for the soy milk range in a competitive category.
- → Strong local and overseas competition
- → Product story needed a more distinctive frame
02
A MINIATURE WORLD
Creative Idea
The product world was made tangible through a playful miniature visual system.
- → TVC-level creative concept
- → Story development
- → A campaignable visual device
03
ATL TO CAMPAIGN
Execution
The creative travelled from TVC thinking into online and offline expressions.
- → TVC creative development
- → Campaign key visual
- → Online content
- → Offline execution
03AFEATURED EXECUTIONDrop main campaign visual, TVC or hero execution
03BEXECUTION 02Drop image or video
03CEXECUTION 03Drop image or detail crop
03DEXECUTION 04Drop image or supporting format
04
ATL CREATIVE
What It Shows
The work demonstrates creative contribution at ATL level without implying media planning or buying ownership.
- → Concept development
- → Narrative thinking
- → Cross-format adaptation