B2B TECH MARKETING PROJECT · 01
Website Rebuilt
A corporate brochure reframed as a proof layer for risk-aware institutional buyers.
01
WHAT NEEDED SOLVING
The Brief
The product was complex, the audience was risk-averse, and the old site did not give buyers enough proof to move forward.
- → Three connected product lines without a clear path
- → Feature-led pages with limited decision support
- → No useful attribution baseline
02
THE REFRAME
The Approach
The architecture was rebuilt around the buyer’s real question: has someone like me used this, and did it work?
- → Mapped teacher and procurement search intent
- → Made proof a thread, not a buried resources section
- → Defined measurement before design
03
WHAT GOT MADE
The Build
A connected website system that makes product relationships, buyer paths, and proof easier to understand.
- → New information architecture
- → Buyer-question-led messaging
- → SEO-aware page structure
- → GA4 event baseline
03AFEATURED BUILDDrop main website screen, funnel, booklet or shipped output
03BEXECUTION 02Drop image or video
03CEXECUTION 03Drop image or detail crop
03DEXECUTION 04Drop image or supporting format
04
WHAT IT ENABLED
The Proof
The site now works harder across discovery, sales conversations, and future case-study expansion.
- → Pages can function as sales enablement
- → Organic journeys map to buyer stages
- → New proof can scale without redesign
OPTIONAL EVIDENCEDrop one result, analytics screenshot, buyer signal or outcome quote — only if it adds proof.