B2B TECH MARKETING PROJECT · 02
Demand Gen & Tradeshow
One connected funnel from search and email to the event floor and sales follow-up.
01
WHAT NEEDED SOLVING
The Brief
Channels existed, but they did not operate as one measurable journey.
- → Disconnected acquisition activity
- → Limited source attribution
- → Sales handoff without arrival context
02
SYSTEM FIRST
The Approach
The funnel was designed backwards from the information sales needed at handoff.
- → Mapped each channel to a funnel stage
- → Defined intent-based keyword groups
- → Segmented nurture by source
03
ONLINE TO OFFLINE
The Build
Search, email, event touchpoints, and follow-up were joined into one operating flow.
- → Google Ads and landing paths
- → Mailchimp nurture logic
- → UTM-tagged event touchpoints
- → Context-rich sales handoff
03AFEATURED BUILDDrop main website screen, funnel, booklet or shipped output
03BEXECUTION 02Drop image or video
03CEXECUTION 03Drop image or detail crop
03DEXECUTION 04Drop image or supporting format
04
WHAT IT ENABLED
The Proof
The system creates a clearer view of which activity earns the next conversation.
- → Sharper lead context
- → Reusable event tracking model
- → A funnel that can be improved by evidence
OPTIONAL EVIDENCEDrop one result, analytics screenshot, buyer signal or outcome quote — only if it adds proof.