AGENCY WORK · 02
De’Longhi Summer Campaign
A cold-brew launch carried from social desire-building to an experiential pop-up.
01
PRODUCT LAUNCH
Context
The campaign needed to distinguish true cold brew from simply cold coffee and drive visits to the experiential store.
- → New product education
- → Competitive coffee category
- → Online-to-offline traffic objective
02
HOME BARISTA
Creative Platform
The existing Home Barista territory gave the product launch a recognisable brand world.
- → Five-minute cold-brew proposition
- → Mocktail-led content ideas
- → Product desirability through demonstration
03
CONNECTED TOUCHPOINTS
Execution
The campaign moved through teaser, launch, sustainment, pop-up material, and KOL content.
- → Social video
- → Launch and sustainment posts
- → Offline pop-up material
- → KOL creative supervision
03AFEATURED EXECUTIONDrop main campaign visual, TVC or hero execution
03BEXECUTION 02Drop image or video
03CEXECUTION 03Drop image or detail crop
03DEXECUTION 04Drop image or supporting format
04
INTEGRATED CRAFT
What It Shows
One platform adapted across channel roles without losing the product story.
- → Always-on to launch continuity
- → Online/offline adaptation
- → Creative supervision